Water Systems Company Wants to Ramp-Up Business and Engage Leadership Team

Company had excellent products but were not getting strong market reach

Challenge

Company had excellent products but were not getting strong market reach and traction to meet pent-up demand. The company also wanted look at possible opportunities for disruptive actions.

Solution

Applied the Northpoint Business Intensification Process (BIP), designed to identify key areas for improvement through highly engaged cross-functional teams.  The teams had a charter to focus on 2-5 areas to generate revenue in 6-18 months. Strategic Choice Structure framework was applied.

Result

  1. Pricing study was implemented: provided $6.5 mil to bottom line.
  2. Identified a new $1.0 billion market and technology opportunity.
  3. Increase channel and market access by 1.5x.
     

Offerings