CEO Needs to Leverage Brand and Rapidly Ramp Business Results
Division of large global corporation seeks more dynamic growth
Challenge
Division of large global corporation seeks more dynamic growth and more robust competitive position. Challenges in channels, product portfolio, organizational alignment, business partners, marketing communications, and other areas.
Solution
Applied Northpoint's Checkpoint work plan to generate an 11-point execution plan. Involved over 100 people and 11 teams over 60 day period. Detailed plan had over 1800 line items of actions and activities.
Result
Effective rebranding with new logo, new website, two-tier channel model and market recognition as a top 3 player in the industry.
