Value proposition, segmentation, targeting, and positioning

We perform both quantitative and qualitative market research to help clients understand customer demand, preferences, and competitive positioning.  Research is the first step; we help our clients use findings to design new products to satisfy unmet demands, explore new markets, achieve sustainable growth. 

Key tools / methodologies:

  • Simalto / Conjoint Analysis
  • Blue Ocean Strategy Canvas
  • Favorable Points of Differentiation (FPOD)
  • Perceptual Maps
  • Focus Groups
  • Simulated Sales Calls
  • Proto-marketing

     

Practice Area

Revenue Growth Strategies

Success Stories